Open AccessOverview on Theory of Co-Creation for Competitive Advantage through Open Innovation in Modern Business Environment
Author(s) -
D. M. I. A. Gunarathne,
R.P.C. Ranjani
Publication year - 2022
Publication title -
sri lanka journal of marketing
Language(s) - English
Resource type - Journals
ISSN - 1800-4989
DOI - 10.4038/sljmuok.v8i0.92
Subject(s) - competitive advantage , ambiguity , business , open innovation , marketing , context (archaeology) , process (computing) , set (abstract data type) , service (business) , industrial organization , dynamic capabilities , knowledge management , computer science , biology , paleontology , programming language , operating system