Open AccessThe Impact of Perceived Corporate Social Responsibility on Purchase Intention: Mediating Role of Brand Attitude and Moderating Role of Generation X & Y
Author(s) -
H.A. Dimuthu Maduranga Arachchi,
Trevor Mendis
Publication year - 2021
Publication title -
sri lanka journal of marketing
Language(s) - English
Resource type - Journals
ISSN - 1800-4989
DOI - 10.4038/sljmuok.v7i3.82
Subject(s) - psychology , structural equation modeling , corporate social responsibility , sample (material) , moderation , social responsibility , social psychology , theory of planned behavior , stratified sampling , positive relationship , marketing , business , control (management) , public relations , political science , statistics , chemistry , mathematics , management , chromatography , economics