Open Accesse-WOM & Purchase Intention towards Mobile Data Packages among Facebook users: The Mediating Effect of Brand Image
Author(s) -
Christopher Wijeyakulasuriya,
W.M.C.B. Wanninayake,
D. Anitha Kumari
Publication year - 2021
Publication title -
sri lanka journal of marketing
Language(s) - English
Resource type - Journals
ISSN - 1800-4989
DOI - 10.4038/sljmuok.v7i3.81
Subject(s) - advertising , brand image , sri lanka , leverage (statistics) , likert scale , social media , business , context (archaeology) , psychology , world wide web , sociology , computer science , geography , south asia , developmental psychology , ethnology , archaeology , machine learning