Open AccessImpact of Brand Citizenship Factors towards Customer Perception: A Conceptual Review on Non-Banking Financial Services Sector of Sri Lanka
Author(s) -
G. A. Sanka Jayampathi,
R.A.S. Weerasiri
Publication year - 2021
Publication title -
sri lanka journal of marketing
Language(s) - English
Resource type - Journals
ISSN - 1800-4989
DOI - 10.4038/sljmuok.v7i2.70
Subject(s) - competitor analysis , marketing , brand management , business , competitive advantage , competition (biology) , citizenship , order (exchange) , context (archaeology) , financial services , perception , retail banking , public relations , politics , finance , political science , ecology , neuroscience , law , biology , paleontology