Open AccessImpact of Social Media Advertising on Consumer Buying Behaviour: With Special Reference to Fast Fashion Industry
Author(s) -
D. C. Bandara
Publication year - 2021
Publication title -
sri lanka journal of marketing
Language(s) - English
Resource type - Journals
ISSN - 1800-4989
DOI - 10.4038/sljmuok.v7i2.65
Subject(s) - advertising , social media , business , marketing , entertainment , population , sample (material) , variables , consumer behaviour , descriptive statistics , sociology , computer science , art , chemistry , statistics , demography , mathematics , chromatography , machine learning , world wide web , visual arts