Open AccessCustomers’ Role in Co-Creating Value at Self-Service Technologies: From Role Theory Perspective
Author(s) -
B. S. Galdolage
Publication year - 2021
Publication title -
sri lanka journal of marketing
Language(s) - English
Resource type - Journals
ISSN - 1800-4989
DOI - 10.4038/sljmuok.v7i1.57
Subject(s) - facilitator , value (mathematics) , co creation , knowledge management , business , marketing , service dominant logic , business value , context (archaeology) , service (business) , computer science , psychology , economics , economic growth , human capital , social psychology , paleontology , biology , machine learning