Open AccessMeasuring Customer Intrinsic Value, Brand Trust and Consumer-Brand Relationship in the Life Insurance Industry: Scale Development and Validation
Author(s) -
B. M. A. Pushpakumara,
Mohamed M. Shamil,
M. R. K. N. Yatigammana
Publication year - 2021
Publication title -
sri lanka journal of marketing
Language(s) - English
Resource type - Journals
ISSN - 1800-4989
DOI - 10.4038/sljmuok.v7i1.54
Subject(s) - varimax rotation , discriminant validity , marketing , scale (ratio) , insurance industry , reliability (semiconductor) , life insurance , business , convergent validity , brand management , value (mathematics) , cronbach's alpha , internal consistency , statistics , mathematics , actuarial science , physics , quantum mechanics , power (physics) , patient satisfaction , service (business)