Open AccessHow Brands opt Social Media Influencers for Influencer Marketing on Instagram: A Study on Sri Lankan Beauty & Personal Care Brands
Author(s) -
K.G.P. Lakmal,
H.A.H. Hettiarachchi,
B.K.H.D. Anuranga
Publication year - 2019
Publication title -
sri lanka journal of marketing
Language(s) - English
Resource type - Journals
ISSN - 1800-4989
DOI - 10.4038/sljmuok.v5i2.32
Subject(s) - influencer marketing , beauty , social media , advertising , loyalty , thematic analysis , qualitative research , business , marketing , sociology , marketing management , political science , relationship marketing , social science , law