Open AccessThe Mediating Effect of Brand Equity on the Relationship Between Perceived Quality of Care and Loyalty of Customers Towards the Lady Ridgeway Hospital for Children, Colombo
Author(s) -
W. K. Wickremasinghe,
L.P.S. Gamini
Publication year - 2020
Publication title -
sri lanka journal of management studies
Language(s) - English
Resource type - Journals
ISSN - 2792-1093
DOI - 10.4038/sljms.v2i2.37
Subject(s) - brand equity , loyalty , brand loyalty , equity (law) , quality (philosophy) , health care , loyalty business model , perceived quality , medicine , advertising , psychology , business , marketing , brand awareness , service quality , political science , philosophy , epistemology , law , service (business)