Open AccessRole of Customer Trust and Perceived Risk on Customer Intention to use Digitized Services in the Sri Lankan Telecommunication Industry
Author(s) -
G. D. Samarasinghe,
N. C. Samarasiri,
S. Mataraarachchige
Publication year - 2020
Publication title -
sri lanka journal of management studies
Language(s) - English
Resource type - Journals
ISSN - 2792-1093
DOI - 10.4038/sljms.v2i1.25
Subject(s) - business , marketing , structural equation modeling , customer retention , data collection , telecommunications service , customer to customer , customer advocacy , telecommunications , service quality , service (business) , engineering , computer science , statistics , mathematics , machine learning