Open AccessLinking Customer Motivations to Customer Engagement in Fashion Facebook Brand Pages
Author(s) -
Hasini Virajini Ranaweera,
Thanuka Mahesha De Silva
Publication year - 2021
Publication title -
south asian journal of business insights
Language(s) - English
Resource type - Journals
ISSN - 2773-6997
DOI - 10.4038/sajbi.v1i2.25
Subject(s) - customer engagement , affection , entertainment , psychology , novelty , context (archaeology) , advertising , realm , social psychology , business , marketing , social media , political science , paleontology , biology , law