Open AccessConsumers’ Willingness to Choose a National Payment Card: A Stated Preference Approach
Author(s) -
U. Attanayake,
Prasad Neelawala
Publication year - 2020
Publication title -
peradeniya management review
Language(s) - Uncategorized
Resource type - Journals
ISSN - 2673-1207
DOI - 10.4038/pmr.v2i1.37
Subject(s) - conjoint analysis , payment , payment card , willingness to pay , mixed logit , sample (material) , preference , rank (graph theory) , business , marketing , willingness to accept , logistic regression , actuarial science , economics , finance , computer science , microeconomics , chemistry , mathematics , chromatography , combinatorics , machine learning