Open AccessImpact of celebrity endorsement on consumer buying behaviour in beauty soap industry (With special reference to the consumers in North Central Province in Sri Lanka)
Author(s) -
J. D. T. Madhusanka
Publication year - 2017
Language(s) - English
Resource type - Journals
ISSN - 2448-9298
DOI - 10.4038/kjm.v6i1.7526
Subject(s) - attractiveness , advertising , business , product (mathematics) , marketing , perception , affect (linguistics) , trustworthiness , consumer behaviour , quality (philosophy) , psychology , social psychology , philosophy , geometry , mathematics , communication , epistemology , neuroscience , psychoanalysis