Open AccessImpact of perceived authenticity in micro-influencer marketing on purchasing intention in fitness sector: The mediation role of trust
Author(s) -
D. N. M. N. Wijerathna,
T. R. Wijesundara
Publication year - 2022
Publication title -
management matters
Language(s) - English
Resource type - Journals
ISSN - 1391-7099
DOI - 10.4038/jmm.v9i1.30
Subject(s) - influencer marketing , mediation , purchasing , structural equation modeling , explanatory model , marketing , psychology , path analysis (statistics) , sample (material) , test (biology) , social psychology , business , relationship marketing , sociology , statistics , marketing management , mathematics , paleontology , social science , chemistry , chromatography , biology