Open AccessSocial media advertising as strategy on consumer buying behaviour: conceptual paper
Author(s) -
V. Kumaradeepan
Publication year - 2021
Publication title -
journal of management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 7.491
H-Index - 224
ISSN - 1391-8230
DOI - 10.4038/jm.v15i2.7601
Subject(s) - advertising , social media , business , order (exchange) , bridging (networking) , conceptual model , marketing , computer science , computer network , finance , world wide web , database
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