Open AccessThe Moderating Effect of Personal Cultural Orientation on Brand Association and Conspicuous Consumptions: A Study in the Context of Luxury Fashion Brand Market in Sri Lanka
Author(s) -
Aravinda Perera,
Sameera Ranganath Samarakoon,
W.M.C.B. Wanninayake
Publication year - 2021
Publication title -
journal of business and technology
Language(s) - English
Resource type - Journals
ISSN - 2738-2028
DOI - 10.4038/jbt.v5i1.27
Subject(s) - population , marketing , context (archaeology) , scarcity , advertising , business , middle class , descriptive statistics , sociology , geography , economics , mathematics , market economy , demography , archaeology , microeconomics , statistics