Open AccessThe Impact of YouTube Advertisement Value on Purchase Intention of YouTube Users in Western Province, Sri Lanka
Author(s) -
ShintaDwi Paramitha,
M. R. K. N. Yatigammana,
K. L. N. K. Gunathunge
Publication year - 2021
Publication title -
journal of business and technology
Language(s) - English
Resource type - Journals
ISSN - 2738-2028
DOI - 10.4038/jbt.v5i0.54
Subject(s) - advertising , credibility , entertainment , sri lanka , value (mathematics) , affect (linguistics) , business , psychology , geography , political science , computer science , tanzania , communication , environmental planning , machine learning , law