Open AccessFactors affecting consumer acceptance towards omnichannel approach with reference to supermarket sector
Author(s) -
H. Peiris,
V. G. P. Lakshika,
R. M. K. S. Rasanjalee
Publication year - 2021
Publication title -
journal of business studies/journal of business studies
Language(s) - English
Resource type - Journals
eISSN - 2362-0277
pISSN - 2362-0269
DOI - 10.4038/jbs.v8i0.68
Subject(s) - omnichannel , marketing , sri lanka , salient , business , advertising , computer science , economics , artificial intelligence , socioeconomics , tanzania