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Direct to consumer advertising; the right tool in the wrong hands?
Author(s) -
CC Thalwattegedera,
H.R.J.D. Gunathilake,
K Weerasuriya
Publication year - 2014
Publication title -
ceylon medical journal/the ceylon medical journal
Language(s) - English
Resource type - Journals
eISSN - 2386-1274
pISSN - 0009-0875
DOI - 10.4038/cmj.v46i2.6486
Subject(s) - medical journal , ceylon , medicine , sri lanka , relevance (law) , alternative medicine , medical science , public health , library science , family medicine , medical education , law , political science , pathology , ethnology , south asia , computer science , history , programming language

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