Open AccessConceptualising Digital Content Marketing for Greater Consumer Brand Engagement
Author(s) -
Mishel Elizabeth Jacob,
Johney Johnson
Publication year - 2021
Publication title -
colombo business journal/colombo business journal
Language(s) - Uncategorized
Resource type - Journals
eISSN - 2579-2210
pISSN - 1800-363X
DOI - 10.4038/cbj.v12i2.83
Subject(s) - interactivity , gratification , nexus (standard) , digital content , dissemination , key (lock) , relevance (law) , social media , entertainment , advertising , consistency (knowledge bases) , digital marketing , user generated content , computer science , business , multimedia , world wide web , psychology , political science , law , social psychology , telecommunications , computer security , artificial intelligence , embedded system