Competitividade de mercado, ativos intangíveis e eficiência na combinação dos ativos fixos em companhias abertas listadas na BM&Fbovespa

The study aimed to analyze, among companies listed on BM&FBovespa, what is the relationship between market competitiveness, proportions of intangible assets and efficiency in combination of fixed assets. To this end, descriptive research and quantitative in a sample consisting of 268 companies, with data collected through the database Economática, for the period 2008 to 2010. In relation to the competitiveness of the market results showed there is monopoly in the economic sector, oil and gas, biofuel sectors oligopoly of industrial goods, financial and basic materials and a structure of perfect competition with slight increase of competitiveness over time in other sectors. As to the proportion of intangible assets generally amounted to 7% of the total assets of the companies in the year 2008, 9% in 2009 and 17% in the year 2010, with highlight to the public utility industries and information technology. In terms of efficiency in combination of fixed assets realized that the economic sector of information technology and oil, gas and biofuels were with companies that had the best combinations. The results of the 2008 to 2010 period have also shown that among companies listed on the BM&FBovespa sample, those in competitive environments (contingency factor) had the largest proportion of intangible assets and the best combinations of investments and assets related to its intangible