Open AccessMobile payment and mobile applications (Apps) behaviors for online recommendations
Publication year - 2021
Publication title -
journal of organizational and end user computing
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.464
H-Index - 32
eISSN - 1546-5012
pISSN - 1546-2234
DOI - 10.4018/joeuc.20211101oa02
Subject(s) - mobile payment , computer science , payment , mobile business development , mobile computing , mobile web , payment service provider , service (business) , mobile device , cluster analysis , mobile telephony , mobile technology , internet privacy , world wide web , business , telecommunications , marketing , mobile radio , machine learning
A mobile application (App) is an application designed to run on a smartphone, tablet, or other mobile device. With the continuous change of mobile payment applications in smart phones and the support of the banking system, the global mobile payment population is increasing. This study examines the behaviors of Taiwan mobile payment and apps users, a total of 1,176 valid questionnaire data is divided into six sections with 29 items for a database design. This study develops a data mining approach, including clustering analysis and association rules, based on a relational database. Thus, this study shows that mobile payment not only can provide payment service but is also a critical mobile application platform for online business. Finally, we show that as users of mobile payment and apps gain additional demand and consumption ability, online operators can gradually put together mobile payment business models to enable future electronic commerce online recommendations.