Open AccessNovelties and Benefits of Fintech in the Financial Industry
Author(s) -
Ivana Martinčević,
Sandra Črnjević,
Igor Klopotan
Publication year - 2022
Publication title -
international journal of e-services and mobile applications/international journal of e-services and mobile applications
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.185
H-Index - 7
eISSN - 1941-6288
pISSN - 1941-627X
DOI - 10.4018/ijesma.2022010107
Subject(s) - novelty , digital transformation , financial services , excellence , business , fintech , financial innovation , work (physics) , emerging technologies , financial sector , banking industry , industrial organization , marketing , finance , engineering , computer science , political science , artificial intelligence , mechanical engineering , philosophy , theology , world wide web , law
This study aims to investigate the role of culture at an individual level in the context of m-payment adoption. Specifically, it examines the effect of uncertainty avoidance and collectivism based on the Hofstede cultural dimensions on three important constructs in technology adoption as well as m-payment adoption which are performance expectancy, behavioural intention and consumer trust. The data was collected in Vietnam which ranked first in m-payment development worldwide in 2019 to test the hypotheses. The findings confirmed the significant impact of cultural variables in the context of mobile payment adoption. The positive and significant impacts of performance expectancy on behavioural intention and consumer trust, and consumer trust on behavioural intention are also confirmed which are aligned to previous studies. This research contributes to the body of literature of not only m-payment adoption, but also the impact of culture in m-payment adoption in particular and technology adoption in general.