Open AccessExploring the determinants of mobile banking adoption in the context of Saudi Arabia.
Publication year - 2022
Publication title -
international journal of customer relationship marketing and management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.128
H-Index - 2
eISSN - 1947-9255
pISSN - 1947-9247
DOI - 10.4018/ijcrmm.2022010109
Subject(s) - mobile banking , business , risk perception , technology acceptance model , context (archaeology) , marketing , banking industry , usability , mobile payment , conceptual model , psychology , computer science , accounting , geography , finance , perception , archaeology , neuroscience , human–computer interaction , database , payment
Rapid advances in mobile technologies and innovations have made mobile banking progressively significant in mobile business and monetary administrations. Our study used TAM and perceived risk as a theoretical base to develop a conceptual model that can explain the main factors affecting users intentions to adopt mobile banking in Saudi Arabia context. SEM/AMOS techniques were used to analyse the data collected from mobile banking users. the results indicated that perceived relative advantages, perceived ease of use, perceived compatibility have a significant positive effect on attitude towards mobile banking adoption, while perceived risk has a negative effect on intention to adopt. Furthermore, attitude has a significant influence on intentions to adopt mobile banking. The study offers meaningful implications to theory and practice.