Open AccessSurprise Toys to Build Customer Loyalty Using Classical Conditioning
Publication year - 2022
Publication title -
international journal of applied management theory and research
Language(s) - English
Resource type - Journals
eISSN - 2572-4827
pISSN - 2572-4819
DOI - 10.4018/ijamtr.300279
Subject(s) - surprise , loyalty , psychology , social psychology , advertising , customer satisfaction , marketing , pairing , business , physics , superconductivity , quantum mechanics