Open AccessHalal-Tayyiban and Sustainable Development Goals
Publication year - 2022
Publication title -
international journal of asian business and information management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.177
H-Index - 3
eISSN - 1947-9638
pISSN - 1947-9646
DOI - 10.4018/ijabim.20220801oa10
Subject(s) - swot analysis , business , sustainable development , strengths and weaknesses , leverage (statistics) , food safety , marketing , political science , medicine , philosophy , epistemology , pathology , machine learning , computer science , law
The purpose of this SWOT analysis study is to identify the strengths, weaknesses, opportunities and threats in incorporating the concept of Halal-Tayyiban alongside the Sustainable Development Goals (SDGs). Food and agricultural system are a common thread linking all the 17 SDGs hence this study will focus on the global food industry. The concept of Halal-Tayyiban (clean and pure), takes into account protection of health, food safety, animal rights, the environment, social justice and welfare in the food production, fair business practices and ethics. It is seen as a more comprehensive system that aims to accomplish international standards compliance, making it universally acceptable. Tayyiban therefore can be a selling point for businesses giving the Halal industry a long-term strategic advantage. This study also seeks to recommend strategies to leverage on the strengths and opportunities and resolve the weaknesses as well as overcoming the threats.