Open AccessCORPORATE RECOGNITION AWARD AND REPUTATION DIMENSIONS ON CORPORATE REPUTATION CONSEQUENCES
Publication year - 2021
Publication title -
international journal of asian business and information management (online)
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.177
H-Index - 3
eISSN - 1947-9638
pISSN - 1947-9646
DOI - 10.4018/ijabim.20210701oa05
Subject(s) - reputation , corporate branding , business , corporate communication , loyalty , marketing , corporate governance , political science , finance , law , brand equity
The present study aims to investigate the influence of corporate recognition award and reputation dimensions on corporate reputation consequences . Moreover, the study also shows the mediating impact of corporate reputation between corporate recognition award and satisfaction and loyalty. The results of the study show that corporate recognition award and corporate reputation have significant influence on trust, satisfaction, loyalty and word of mouth influence. The corporate recognition dimensions also have a significant influence on corporate reputation consequences except good employer. The mediating analysis shows that corporate reputation partially mediates between corporate recognition award and satisfaction and loyalty. The results of the study indicate that corporate recognition award and corporate reputation can significantly influence corporate reputation consequences.