Comportamento do consumidor de produtos orgânicos: uma aplicação da teoria do comportamento planejado | Zendy

Alexia Hoppe | Zendy; Márcia Dutra de Barcellos | Zendy; Luciana Marques Vieira | Zendy; Celso Augusto de Matos | Zendy

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Comportamento do consumidor de produtos orgânicos: uma aplicação da teoria do comportamento planejado

Author(s) -

Alexia Hoppe,

Márcia Dutra de Barcellos,

Luciana Marques Vieira,

Celso Augusto de Matos

Publication year - 2012

Publication title -

base - revista de administração e contabilidade da unisinos

Language(s) - Portuguese

Resource type - Journals

eISSN - 1984-8196

pISSN - 1807-054X

DOI - 10.4013/base.2012.92.06

Subject(s) - theory of planned behavior , consumer behaviour , normative , normative social influence , context (archaeology) , sustainability , consumption (sociology) , marketing , structural equation modeling , psychology , sample (material) , social psychology , business , control (management) , economics , sociology , political science , geography , mathematics , social science , law , ecology , chemistry , archaeology , biology , management , chromatography , statistics

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