Open AccessComportamento do consumidor de produtos orgânicos: uma aplicação da teoria do comportamento planejado
Author(s) -
Alexia Hoppe,
Márcia Dutra de Barcellos,
Luciana Marques Vieira,
Celso Augusto de Matos
Publication year - 2012
Publication title -
base
Language(s) - Portuguese
Resource type - Journals
eISSN - 1984-8196
pISSN - 1807-054X
DOI - 10.4013/base.2012.92.06
Subject(s) - theory of planned behavior , consumer behaviour , normative , normative social influence , context (archaeology) , sustainability , consumption (sociology) , marketing , structural equation modeling , psychology , sample (material) , social psychology , business , control (management) , economics , sociology , political science , geography , mathematics , social science , law , ecology , chemistry , archaeology , biology , management , chromatography , statistics