Open AccessAnálise do valor do cliente (lifetime value): um estudo ambientado em uma operadora de planos de saúde
Author(s) -
Gabriel Sperandio Milan,
Adriano Reci Prestes,
Luis Paulo Soares Munhoz
Publication year - 2010
Publication title -
base - revista de administração e contabilidade da unisinos
Language(s) - Portuguese
Resource type - Journals
eISSN - 1984-8196
pISSN - 1807-054X
DOI - 10.4013/base.2010.72.04
Subject(s) - customer lifetime value , customer equity , customer value , customer retention , revenue , customer profitability , business , equity (law) , profit (economics) , business administration , structuring , value (mathematics) , marketing , operations management , finance , economics , mathematics , statistics , microeconomics , service (business) , service quality , political science , law
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