Open AccessÀ la croisée des univers du transmedia, de la marque et de la franchise dans l’industrie cinématographique
Author(s) -
Hélène Laurichesse
Publication year - 2012
Publication title -
mise au point
Language(s) - French
Resource type - Journals
ISSN - 2261-9623
DOI - 10.4000/map.598
Subject(s) - franchise , humanities , political science , art , business , business administration
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