Open AccessRational consumer choice
Author(s) -
Orlando Gomes
Publication year - 2005
Publication title -
comunicação pública/comunicação pública
Language(s) - Uncategorized
Resource type - Journals
eISSN - 2183-2269
pISSN - 1646-1479
DOI - 10.4000/cp.9182
Subject(s) - consumption (sociology) , rational choice theory (criminology) , consumer behaviour , economics , consumer choice , positive economics , behavioral economics , marketing , sociology , microeconomics , social science , business , criminology