Open AccessPressure, memorization and advertising effectiveness: beyond repetition: creativity as a potencial factor of effectiveness on the communication in advertising
Author(s) -
Helena Figueiredo Pina
Publication year - 2006
Publication title -
comunicação pública/comunicação pública
Language(s) - English
Resource type - Journals
eISSN - 2183-2269
pISSN - 1646-1479
DOI - 10.4000/cp.8703
Subject(s) - humanities , art