Open AccessThe role of emotional intelligence in consumer responses to advertising
Author(s) -
Ana Cristina Antunes,
Francisco Costa Pereira
Publication year - 2007
Publication title -
comunicação pública
Language(s) - English
Resource type - Journals
eISSN - 2183-2269
pISSN - 1646-1479
DOI - 10.4000/cp.7952
Subject(s) - psychology , cognition , appeal to emotion , emotional intelligence , advertising , appeal , cognitive psychology , social psychology , business , political science , neuroscience , law
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