
L’usage de l’argumentation en publicité
Author(s) -
Christian Desîlets,
Gilles Gauthier
Publication year - 2013
Publication title -
communication/communication - université laval. département d'information et de communication
Language(s) - Uncategorized
Resource type - Journals
eISSN - 1920-7344
pISSN - 1189-3788
DOI - 10.4000/communication.4984
Subject(s) - argumentation theory , humanities , philosophy , argument (complex analysis) , linguistics , chemistry , biochemistry