
Editor's Gloss: Silicon Snake Oil and Branding
Author(s) -
Judith A. Turner
Publication year - 1997
Publication title -
the journal of electronic publishing
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.219
H-Index - 17
ISSN - 1080-2711
DOI - 10.3998/3336451.0003.109
Subject(s) - gloss (optics) , business , materials science , nanotechnology , coating