DETERMINANTS OF INTENTION TO INHABIT ECO-FRIENDLY HOMES IN MALAYSIA | Zendy

Teck Hong Tan | Zendy

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DETERMINANTS OF INTENTION TO INHABIT ECO-FRIENDLY HOMES IN MALAYSIA

Author(s) -

Teck Hong Tan

Publication year - 2013

Publication title -

journal of green building

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 0.248

H-Index - 21

eISSN - 1943-4618

pISSN - 1552-6100

DOI - 10.3992/jgb.8.4.146

Subject(s) - environmentally friendly , consumerism , identification (biology) , business , theory of planned behavior , marketing , control (management) , socioeconomics , psychology , economics , ecology , management , market economy , biology

Malaysian housing developers are weighing the costs and benefits of building environmentally-sensitive homes out of concern that the market may not be receptive to such homes. This study aims to examine the determinants of inhabiting intentions of potential homebuyers toward eco-friendly homes. Using a case study of Nusajaya Iskandar Malaysia, a series of quantitative analysis was used to examine homebuyers' intentions to inhabit eco-friendly homes. The results for the survey revealed that a favorable attitude toward eco-friendly homes, high control in the ability to purchase eco-friendly homes, and the self-identification of green consumerism were statistically significant determinants of intention to inhabit such homes. Social referents' opinion relating to eco-friendly homes, however, was not significantly related to inhabiting intentions. Additionally, households of gated-guarded and detached dwellings, higher income and educational attainment, and housing costs were significantly related to the intention of acquiring eco-friendly homes.

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