Open AccessSocial Marketing for Social Change: The Case of Egyptian Social Marketing Campaign in Educating Positive Parental Behavior
Author(s) -
Yousra Allam,
Hebatalla Kaoud
Publication year - 2022
Publication title -
international journal of interactive mobile technologies
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.316
H-Index - 16
ISSN - 1865-7923
DOI - 10.3991/ijim.v16i15.33275
Subject(s) - social marketing , exploratory research , influencer marketing , social media , marketing research , social media marketing , qualitative research , marketing , psychology , public relations , advertising , relationship marketing , marketing management , sociology , digital marketing , business , political science , social science , law