Open AccessImpact of Digital Marketing Innovation in Competitive Event Industry During Covid-19: Evidence from Malaysia and The United States
Author(s) -
Nor Safura Jaafar,
Nasreen Khan
Publication year - 2022
Publication title -
international journal of interactive mobile technologies
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.316
H-Index - 16
ISSN - 1865-7923
DOI - 10.3991/ijim.v16i09.27915
Subject(s) - marketing , business , pandemic , purchasing , event (particle physics) , covid-19 , digital marketing , advertising , medicine , physics , disease , pathology , quantum mechanics , infectious disease (medical specialty)