Open AccessSocial Networks Apps and their Role in Tourism Marketing in the Kingdom of Saudi Arabia
Author(s) -
Nabil Mohemmed Al-Hazmi
Publication year - 2021
Publication title -
international journal of interactive mobile technologies
Language(s) - English
Resource type - Journals
ISSN - 1865-7923
DOI - 10.3991/ijim.v15i20.23743
Subject(s) - tourism , marketing , business , product (mathematics) , social media , social media marketing , advertising , destination marketing , digital marketing , geography , political science , destinations , geometry , mathematics , law , archaeology
This study aimed at investigating the role of social networks apps in tourism marketing for travel and tourism organizations in Al-Kharj City, Kingdom of Saudi Arabia. The study used the descriptive and analytical approach to achieve its objectives and test its hypothesis. The study found that social networks apps play a vital role in marketing the tourism product in Al-Kharj City as well as communicating effectively and cheaply with the customers. The study recommended nominating and training some workers in tourism organizations to deal with social media networks and design websites and applications for these organizations.