La clave es el paisaje. Explorando alternativas al turismo de masas

We offer a reflection on the possibility of developing innovative sustainable tourism projects around the concept of landscape in environments linked to mass tourism and real estate development. In the framework of the province of Alicante, an illustrative example of a region specializing in residential tourism, the project Vivood Landscape Hotel is identified as a paradigmatic case, whose immediate environment is the municipality of Benimantell and Guadalest Valley, a few kilometres from Benidorm. This reflection is based on qualitative research based primarily on the application of in-depth interviews with key stakeholders regarding this multi-awarded entrepreneurship. Here, criteria of architectural and environmental sustainability are combined with a development that is inclusive and respectful with the socio-economic interests of the local population