Open AccessThe fight for creative ownership in franchise fiction
Author(s) -
Cailean Alexander McBride
Publication year - 2020
Publication title -
transformative works and cultures
Language(s) - English
Resource type - Journals
ISSN - 1941-2258
DOI - 10.3983/twc.2020.1873
Subject(s) - franchise , perspective (graphical) , appeal , set (abstract data type) , aesthetics , star (game theory) , sociology , public relations , advertising , art , visual arts , media studies , business , political science , law , marketing , computer science , mathematics , programming language , mathematical analysis
So-called franchise fiction, such as texts set in the Doctor Who, Star Trek, and Star Wars universes, as well as newer iterations based on video games, has an obvious and enduring appeal, most notably from a commercial perspective, with public recognition and built-in audiences. Creative practitioners, who are often fans themselves, embrace the opportunity to deepen the lore and possibilities of the property, as well as to make an original contribution to something they are invested in. However, there are some downsides, particularly issues surrounding the maintenance and expansion of an established canon and the management of fans who feel a protective and curatorial sense of ownership.