Open AccessIntroducing Sport Rivalry Man, protector of positive fan behavior
Author(s) -
Cody T. Havard
Publication year - 2019
Publication title -
transformative works and cultures
Language(s) - English
Resource type - Journals
ISSN - 1941-2258
DOI - 10.3983/twc.2019.1610
Subject(s) - rivalry , fandom , psychology , advertising , art , business , economics , literature , microeconomics
Meet Sport Rivalry Man, a character created to help sport fans learn about the rivalry phenomenon and to illustrate appropriate treatment of rival fans.