Open AccessThe impact of the phenomenon of sport rivalry on fans
Author(s) -
Cody T. Havard
Publication year - 2018
Publication title -
transformative works and cultures
Language(s) - English
Resource type - Journals
ISSN - 1941-2258
DOI - 10.3983/twc.2018.1607
Subject(s) - fandom , rivalry , phenomenon , perspective (graphical) , advertising , field (mathematics) , sociology , media studies , art , business , visual arts , epistemology , economics , philosophy , mathematics , pure mathematics , macroeconomics
This study of the current knowledge and research being conducted about the phenomenon of sport rivalry introduces new avenues of research in an effort to encourage researchers outside of sport fandom to investigate it, thus providing insight from a perspective outside the field.