Open AccessSpringsteen fans, #bruceleeds, and the tweeting of locality
Author(s) -
Bill Wolff
Publication year - 2015
Publication title -
transformative works and cultures
Language(s) - English
Resource type - Journals
ISSN - 1941-2258
DOI - 10.3983/twc.2015.0589
Subject(s) - representation (politics) , space (punctuation) , media studies , physical space , locality , sociology , grounded theory , visual arts , computer science , art , cartography , geography , social science , political science , law , linguistics , qualitative research , philosophy , politics , operating system
This article presents a case study of one Springsteen-affiliated hashtag, #bruceleeds, which emerged from the Springsteen fan community to organize tweets about Bruce Springsteen and the E Street Band's July 24, 2013, concert at First Direct Arena in Leeds, England. A grounded theory analysis of #bruceleeds tweets from before the start of the Leeds concert shows significant interaction among fans and local businesses. By using the concert-specific hashtag #bruceleeds, fans and others who used the hashtag co-create an emerging concert experience grounded in a physical space. Drawing on theories on social interactions, classification systems, and mapping, I suggest that the #bruceleeds hashtag facilitates the metaphorical representation of a physical space—in this case, Leeds, England—and the emergence of a complex system sharing features of an information ecology consisting of fans, local businesses, civic organizations, and the technologies they use