Open Access"Anime's media mix: Franchising toys and characters in Japan," by Marc Steinberg
Author(s) -
Brandeise Monk-Payton
Publication year - 2014
Publication title -
transformative works and cultures
Language(s) - English
Resource type - Journals
ISSN - 1941-2258
DOI - 10.3983/twc.2014.0557
Subject(s) - anime , art , media studies , advertising , art history , humanities , sociology , computer science , business , artificial intelligence
Review of Marc Steinberg. Anime's Media Mix: Franchising Toys and Characters in Japan. Minneapolis: University of Minnesota Press, 2012, $25.00 paper (304p) ISBN 978-0-8166-7550-0, $75.00 cloth (304p) ISBN 978-0-8166-7549-4