Open AccessFandom squared: Web 2.0 and fannish production
Author(s) -
Jeff R. Watson
Publication year - 2010
Publication title -
transformative works and cultures
Language(s) - English
Resource type - Journals
ISSN - 1941-2258
DOI - 10.3983/twc.2010.0218
Subject(s) - fandom , production (economics) , agency (philosophy) , process (computing) , advertising , sociology , business , media studies , computer science , social science , economics , macroeconomics , operating system
By comparing how businesses and fan communities conceive of, foster, and manage participation, I outline the tensions that reveal the emerging shape of fan practice in the era of Web 2.0. The producer-consumer relationship does not map neatly onto the producer-fan relationship. The more that media companies integrate fans into the process of producing and developing content, the less agency fans actually feel