Open Accessnew influencers: A marketer's guide to the new social media," by Paul Gillin
Author(s) -
Barna William Donovan
Publication year - 2008
Publication title -
transformative works and cultures
Language(s) - English
Resource type - Journals
ISSN - 1941-2258
DOI - 10.3983/twc.2008.035
Subject(s) - influencer marketing , social media , advertising , art , sociology , media studies , business , marketing , computer science , world wide web , marketing management , relationship marketing
Review of Paul Gillin. The new influencers: A marketer's guide to the new social media. Sanger, CA: Quill Driver Books, 2007. Hardcover, $25 (236p) ISBN 978-1-88495-665-2.