Open Access"The new influencers," by Paul Gillin
Author(s) -
Barna William Donovan
Publication year - 2008
Publication title -
transformative works and cultures
Language(s) - English
Resource type - Journals
ISSN - 1941-2258
DOI - 10.3983/twc.2008.0035
Subject(s) - influencer marketing , social media , art , art history , advertising , sociology , media studies , computer science , business , world wide web , marketing , relationship marketing , marketing management
Paul Gillin. The new influencers: A marketer's guide to the new social media. Sanger, CA: Quill Driver Books, 2007. $25.00 (236p) ISBN 978-1-88495-665-2