Open AccessDetermining optimal marketing and pricing policies by considering customer lifetime network value in oligopoly markets
Author(s) -
Sahar Vatankhah,
Reza Samizadeh
Publication year - 2021
Publication title -
journal of industrial and management optimization
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.325
H-Index - 32
eISSN - 1553-166X
pISSN - 1547-5816
DOI - 10.3934/jimo.2021112
Subject(s) - oligopoly , profitability index , customer lifetime value , value (mathematics) , marketing , business , pricing strategies , customer profitability , microeconomics , game theory , industrial organization , economics , customer advocacy , computer science , service (business) , cournot competition , finance , machine learning , service quality
Accelerating Research
Robert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom
Address
John Eccles HouseRobert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom