Open AccessGlobal and local advertising strategies: A dynamic multi-market optimal control model
Author(s) -
Marcelo Villena,
Mauricio Contreras
Publication year - 2017
Publication title -
journal of industrial and management optimization
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.325
H-Index - 32
eISSN - 1553-166X
pISSN - 1547-5816
DOI - 10.3934/jimo.2018084
Subject(s) - oligopoly , competition (biology) , differential game , product (mathematics) , dimension (graph theory) , promotion (chess) , market share , differential (mechanical device) , economics , marketing , microeconomics , advertising , business , mathematics , mathematical optimization , ecology , geometry , engineering , cournot competition , politics , political science , pure mathematics , law , biology , aerospace engineering